“You keep using that word. I do not think it means what you think it means.”
— Inigo Montoya, The Princess Bride
I’ve been thinking a lot lately about how the words we use for important ideas about work ‘diffuse’ over time, and all the problems this creates. Like a game of telephone, as an idea spreads its initial meaning gets refracted through each receiver, who stamps it with her own experience before passing it on. What starts out as a clear concept gets muddier and muddier over time.