Beneath the Veneer
Everyone wants to improve their brand. Hardly anyone wants to improve themselves.
I get it. I love to exercise, but will be the first to admit that buying workout clothes is more fun than actually getting myself to the gym. Writing about having difficult conversations is infinitely more enjoyable than actually having them. Talking about your great company culture is much simpler than figuring out how to make sure it lives up to your description every day.
Talent Vanguard 