Everyone wants to improve their brand. Hardly anyone wants to improve themselves.
I get it. I love to exercise, but will be the first to admit that buying workout clothes is more fun than actually getting myself to the gym. Writing about having difficult conversations is infinitely more enjoyable than actually having them. Talking about your great company culture is much simpler than figuring out how to make sure it lives up to your description every day.
One way I gauge the degree to which the world is getting to me is how much my throat hurts. I’m an incurable jaw clencher and after a few days of upper and lower mandible warfare the tension spreads down the front of my neck until it feels like I’ve been strenuously holding in a scream, which sometimes I think I have been.
Reading the accounts of the many brave women coming forward to report that they experienced sexual harassment and mistreatment from Harvey Weinstein is both freshly devastating and oppressively familiar. We’ve been here. A lot.
There’s been a string of startup scandals involving people practices in the news recently, and I’m getting really tired of reading variations on the phrase: “If only they’d had HR….” Every time I come across a headline or a quote that advances this notion, my eyelid starts twitching.
At a recent author’s talk at the University of Toronto, Joshua Gans opened discussion about his latest book ‘Disruption Dilemma’ by observing:
“People now want to be called disruptive, even when what they are doing is not, and that is a problem.”
He’s right, of course. If I have to listen to one more person tell me that their business idea is ”like Uber, but for X” and then proceed to explain something that is completely and entirely un-Uberesque, I am going to start carrying an airhorn.
“It’s like Uber, but for pet foo-MEEEEEEHHHHHHHHHHHHHHHHHHHHHH!!!!!!!!!